Don't Dismay; Shop Differently Today 
Thursday, December 6, 2018 at 1:50PM
Laura J. Moore

Surf the New Wave of Awareness

Black Friday 
Don't get me wrong; I love my stuff, but the tsunami of Black Friday shoppers just staggers me. At the deepest level, I believe it is an unfulfilling attempt for fufillment in a competitive, capitalist society. It needs to be respected. 

Maybe you have heard of FOMO
 - "fear of missing out" - a chronic anxiety in today's culture. What's different now than years past is we compare ourselves to super-rich celebrities on social media instead of "The Joneses" in our own neighborhood. Having less, never to catch up, chronically hungry for more.

Hope is Afloat
We all know that over generations, Americans' shopping habits have unintentionally, even innocently, created a tsunami of clutter. 

What few appreciate is the growing counter-wave of awareness, even inspiration. Perhaps someday this wave will be as large as the one created on Black Friday.

A perfect confluence of economic, environmental, personal and social trends is propelling millions to bravely turn and face the burden and shame of their accumulation. It's an exciting time to be alive!

It's physics. For every action there is
an equal and opposite reaction.

For over 15 years, I've witnessed this counter-wave rise in revolt of too much. I'm frequently in awe of my clients' power to transform their beliefs and turn the tide of clutter in their own homes and lives.

The Gift in Decluttering
Decluttering is not about getting rid of stuff. It is the dynamic opportunity to reflect and redefine our self-worth, and keep what adds real value to our present lives.

Power grows as the piles lessen. A beautiful re-kindling of confidence occurs as clients learn how to trust their decisions about what to keep or let go. Instead of dwelling in their past, lamenting the mess they made, decluttering provides undeniable evidence of their own power to change today, thus create a better future.

Surf the Rising Wave of Awareness
Sometimes things have to get worse before they get better to finally motivate us to do what it takes to get out of our mess. Even in these disturbing times, goodness is happening all around us. Innovation abounds.

The Sharing EconomyRent the Runway and Minimalism are just a few examples of the cultural wave of awareness of the benefits of owning. Millennials, those who watched their baby boomer parents and depression era grandparents struggle under the burden of too much, are living lighter. They are our future. 

Don’t Dismay; Shop Differently Today 
I invite you to ride this wave of holiday shopping anew. Cumulatively, as more individuals buy less, new trends will take hold. Slowly yes, but definitely. 

People are already over-tired, over-spent, and over-stuffed. Most homes (and our planet) are already at capacity. Not sustainable, yet all clutter gets into our homes with permission. 

Women, as the primary shoppers, are in a
unique position to create a better future.

Dive in Now
Lead by example; dare to shop with the intention to slow the tide of clutter in your own home. Your children will thank you, if for no other reason than they won't have to clear out your house in the years ahead.  

Individually and boldly decide to live the change you want to see.

Article originally appeared on (
See website for complete article licensing information.